Linda Lui, Head of Marketing & Communications

​

A creative strategist with over 15 years of international experience in the cultural arts, fashion industry, and academia, Linda Lui’s work ranges from commercial and luxury brands to nonprofit institutions, fine art museums, and universities. The melding of these diverse worlds cultivated her interdisciplinary methodology for marketing which entails the application of social science, visual cultures, and intellectual innovation. An early career in academia widened the aperture of Linda’s lens with critical analysis and theory, enhancing her work for companies such as Levi Strauss & Co. and Louis Vuitton Moët Hennessy. Her international experience includes commissions for Musée de Montmartre and Jardins de Marqueyssac, experiential programs at Institut Néerlandais, spearheading successful membership to the Fédération de la Haute Couture for emerging brands, and creative services during Paris Fashion Week. Linda is a native San Franciscan whose upbringing was directly impacted by the Chinatown community’s resources. Joining the Edge team to realize its vision is therefore much like coming full circle.